CHOLERA CAMPAIGN
THE BRIEF
Design an advertising campaign, consisting of one print advert as well as an online Facebook / Instagram advert which forms part of a single campaign, using a common concept and design treatment using primarily visual approach to communicate the message.
Generate an awareness campaign and support for a worthy cause, driven by The International Federation of Red Cross and Red Crescent Societies (IFRC) and Facebook.
PRINT AD CONCEPT
We used statistics to create a shock factor. The two glasses filled with water represent the problem in a visual way by demonstrating the excess of contaminated water and the end goal is for an abundance of clean, drinkable water.
VIDEO AD CONCEPT
We wanted to make the video quiet intriguing with the dramatic music, the bold head line and the red shocking statistics.