THE BRIEF

Design the packaging of a new brand of personal soap bar and to propose 4 variants of this soap for the initial launch. Propose the packaging for either a gift pack or multi-pack of these soap bars to support the launch. Propose a new brand name and logo.

MY CONCEPT

I chose to do an organic soap collection. I wanted to make my product stand out from other competitors by creating attractive packaging with bright colours and fun illustrations. I also wanted to have fun with the names to make them more attractive, so I made use of alliteration to form catchy names.

 

BRAND NAME

There is a saying, “Nature knows best”, this where I got the idea for the name, Nature’s Sense. Nature knows what is best for us and our bodies, we should use what nature gives us, hence the organic soap.

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LOGO

When researching symbols of nature, I noticed that a leaf or little sprout proved to be a key symbol, this is why I decided to draw the little sprout with leaves, as it accurately represents nature.